Advertising & Sponsorship
We represent
We represent 5 Community Radio Stations across Lancashire & Cumbria.
These include Rossendale Radio, Pendle Community Radio, Diversity FM, Indigo FM and Chorley FM. Together we can deliverer you a potential audience of over 250,000 people. To find out how, call us today on 01772 887785.
Click here to read more about these stations
Community radio is a relatively new medium to use for promoting your business and its unique selling points, but has a whole new audience of potential consumers ready to hear about you and use you rather than your competitors!
Advertising
Traditionally, a 30 second commercial, designed to give your existing and potential clients the reason to use you rather than your competitors! It is produced using professional voice over artists, sound effects and/or music. The script is professionally written for you and is approved by you before production. It enables your business to stand out from the crowd.
Sponsorship
Sponsorship is a fantastic way to associate your name and strap-line with that particular show or feature within a show – giving the listener a credible reason to use your company and giving them a reason to listen regularly to that feature for updates and new product information!
Promotion
A promotion is a short-term, hard-hitting way of getting a specific message out to your customers in a fun and interactive way – great for Sale Events, Launches, Social Awareness Campaigns, etc.
Frequency x message = Success!
Two things work in advertising: – What You Say x How Many Times You Say It! What this means is, the more “spots” you buy, the more effective your campaign will be, providing the creative is right. There are substantial discounts for advertisers that book more spots and longer campaigns. For a “call-to-action” campaign, you’d have more spots over a shorter period, for an awareness or brand building campaign, running it over a longer period will give the listener more opportunities to hear your commercial.
